This morning I received an interesting email from one of the fan groups for Fiction Plane, an alt/rock-group which has been around for a number of years of which I am a moderate follower. Fiction Plane opened for The Police on the first half of their world tour in 2007-2008, perhaps not unsurprising given one of the members of the group, Joe Sumner, is Sting‘s son. While that tour did manage to boost their visibility to the public, it didn’t really do much to get them on the charts or bring them widespread success, at least here in the U.S. where they maintain a loyal, but not especially large following.
Well, some fans are trying to think of creative ways to promote them, especially with a new album due out later this year. And what they’re proposing is a campaign to get a Fiction Plane song on the soundtrack for the next Twilight movie, “New Moon”. They’ve created a Facebook page for the campaign as well as having a thread about it on one of the main fan sites.
Undoubtably, the widespread phenomenon that is Twilight brought a big boost to the popularity of the bands featured on the soundtrack of the first movie. When I looked at statistics for the Twilight last.fm group earlier this year, many of the most popular artists within that fan community were those featured on the soundtrack album. That said, are the demographics for Twilight compatible really with Fiction Plane fans? I’m not sure. My experience is that FP fans tend to skew older. They’re not so much a band that appeals greatly to the teen, tween, and young adult crowd the way Twilight does. I don’t know that I would hear their music being really compatible on a soundtrack with, say Paramore. But, I could be seriously mistaken on that, so who knows.
I think, more importantly, Fiction Plane fans need to come up with a serious plan if they want to make this happen. An on-line Facebook group isn’t going to do the trick, and as the film is due this November I would have to imagine much of the negotiation for soundtrack music may already be long completed (perhaps they’d be better aiming for “Eclipse”?) Petition drives can be effective but only when well organized and focused on the proper individuals — and truly huge in volume. Big enough to get media coverage. The cynical part of me is far too convinced that getting on the soundtrack for a sure-to-be blockbuster like “New Moon” is something that takes a good deal of record company and corporate dealings and is driven by demographic studies far more than fan-driven efforts. That said, I wish them well — I just hope these fans don’t get too disappointed if they find that a grass roots campaign like this is up against huge entertainment industry hurdles.