Posts Tagged ‘facebook’

ANGELINA JOLIE OR MEGAN FOX? SUPERFAN.COM INTRODUCES FACEBOOK “BATTLES” APP

August 27th, 2009

I got the following e-mail from Superfan. I thought it might be of interest to some of our readers so here it is…

http://apps.facebook.com/superfan/battle

ANGELINA JOLIE OR MEGAN FOX? SUPERFAN.COM INTRODUCES FACEBOOK “BATTLES” APP

Put Celebrities, Brands or Friends Head to Head and Let the Battle Begin

We all have different opinions. And sometimes you just have to know what your friends think: Red Sox or Yankees? Angelina Jolie or Megan Fox? ‘Harry Potter’ vs. ‘Twilight’? Your friend Bob or your friend Bill? Now Facebook users have an easy, fun way to find out, with the new SuperFan.com “Battles” app.

SuperFan.com, the new fan-driven online community and social game, is helping Facebook friends ignite their passions by enabling two Faves from SuperFan.com (in categories including music, celebrities, TV, movies, characters, sports, video games, books, brands, schools, charities and places) to Battle head to head, with a list of pre-populated questions like “Who is more awesome?”, “Who is Sexier?” and “Who is Smarter?” They can also create their own questions, and even choose two of their Facebook friends to “Battle,” settling once and for all if Bob is hotter than Bill.

Facebook users can vote on each Battle, see the overall voting results and see how each of their friends voted. They can also create and share Battles with their friends to ensure their Fave wins, a must for hotly contested Battles like “Ohio State vs. Michigan,” “Barack Obama vs. George W. Bush” or “Apple vs. Microsoft.”
The “Battles” app was conceived and developed by SuperFan.com founder Rick Marini and his team, all key architects of the original, and hugely successful, viral quiz engine Tickle.com. SuperFan.com’s blue-chip advisory board includes Blake Commagere, creator of the very popular Vampires, Zombies and Causes Facebook apps. The SuperFan.com team has several other innovative apps in the works.

About SuperFan.com
SuperFan.com is an online community where fans can tell the world what and who they love, be matched with others who share their passions, be introduced to new favorite things, and – through an innovative social game – amass Credits to become the world’s top SuperFan for just about anything imaginable.
SuperFan.com’s San Francisco-based founder is Harvard MBA Rick Marini (http://superfan.com/rick). Marini built the Webby-Award-winning, quiz-driven Tickle.com into a global top 20 site with over 200 million registered users, then sold it to Monster Worldwide in 2004 for over $100 million.
The SuperFan Board of Advisors includes Internet leaders Shawn Fanning (founder of Napster and Rupture), Philip Kaplan (founder of F’d Company and AdBrite), James Currier (founder of WonderHill and Tickle) and Blake Commagere (creator of the Vampires, Zombies and Causes apps on Facebook).

http://www.superfan.com
http://superfan.com/about/features
http://superfan.com/explore/faves

Become a fan of Fan History on Facebook

July 8th, 2009

If you’re on Facebook, we’d really appreciate it if you could become a fan of Fan History. :D   Thanks for your continued support.

Fan History referrer patterns revisited

June 12th, 2009

I was looking through old blog entries and saw Fan History referrer patterns with data from 2008. Since then, we’ve done some work to increase our traffic. We’ve succeeded in increasing the number of visitors to the wiki. We’ve got some new referrers. So time for a compare and contrast. Where have we improved from September 2008 to May 2009? These numbers are based on daily average visits from that referrer.

Sep-08    May-09    Increase
Google                   852          1,427.6    575.6
Yahoo                     144          187.7        43.7
LiveJournal             54            42.8        -11.2
NarutoFic.Org        16            0.0          -16.0
Wikipedia               14           9.2           -4.8
Ask                         11            5.2          -5.8
AnimeNewsNetwork    8        33.0         25.0
Wikia                       8              6.3         -1.7
AOL                          7            13.6          6.6
FanFiction.Net 6             9.1          3.1
MSN                       4               10.8        6.8
FanPop                   3              5.7           2.7
DeviantArt              3             0.6          -2.4
TVTropes                2             6.1            4.1
EncyclopediaDramatica    2    0.7          -1.3
Altavista                   2             1.5        -0.5
FaceBook                  1            2.4         1.4
hogwartsnet.ru    1               2.0            1.0
Total Daily               1,138    1,764.3    626.3

We’ve really increased our Google traffic. This was done by increasing our overall link diversity.  It is why we can take a hit with LiveJournal traffic, EncyclopediaDramatica traffic, DeviantART traffic and Wikipedia traffic and see an increase in our overall traffic.  What you aren’t seeing is our increase in traffic from places like Chickipedia, Twitter, answers.yahoo.com, wiki.fandomwank.com, ident.ca and jumptags.

Same advice as I had in October:If you’re running your own fansite or you have no money to promote your site, our suggestion is to spread yourself out some and focus on all aspects: Link building, quality content creation, quantity content creation, back end SEO optimization.

WisCon panel on self promotion for science fiction authors

May 24th, 2009

At WisCon panel on self promotion for science fiction author. The presenters include Madge Miller, Marrianne Kirby, Catherine Lundoff and Nayad M. They are either professionals in marketing or are published authors.

Advice they have given includes:

Do not rely on a publicist to do it. They work best when you help them with their job.

Self promote with a buddy. It makes you feel less self conscious.

Readings are not necessarily time wise. It might be better to try to do readings with other authors. It can help draw a bigger crowd.

Doing conventions can help make you a more recognizable name.

No one thing is the magic bullet. You need more solutions.

Don’t try to do so much self promotion at once. It can burn you out, especially if you don’t see results. Try to focus on one project at once. That is what professionals do.

Check out who has expertise in promoting. Get advice from them. Use your community to find good ways to promote.

Realistically, most science fiction authors are not going to get a publicist. Think about how you would present yourself at a job interview. Treat things like readings and panels as if they were that. This includes not showing up drunk to your panels. (People do it.) Don’t hog conversations.

Make an effort to fake an interest in other people’s work. Otherwise, you come across as being me me me and can be a turn off. You don’t get the personal connections that way. Personal connections really can help sell the book as those people may go out and tell people how fantastic you are.

If you can pair a book reading with a non-profit event, it can help generate additional interest and help sell the book. It generates good will.

You should almost put on a writer professional cap at conventions. You need to portray almost a different version, almost like acting but more like projecting yourself. This way you can get attention.

Women in American culture get told that self promotion is tacky and icky and they should not do. Women need to get over that. If you put on a professional hat, it becomes easier to self promote.

If you are going to do a reading for the first time, practice with people you like and respect. They can give you good feedback. Start out with something structured to help overcome your own fears. Ask your friends to tell you when you commit your own weakness like stumbling over words, rambling, etc. Non-professionals can give you feedback if you are being boring. Also think about timing of your reading. More than 35 minutes makes keeping your audience hard. Think about breaking up longer readings into parts. Practice your timing. Know when you can stop, look up at the audience and where to pace yourself.

Consider wearing makeup so that you look brighter than life and larger, to enhance your stage presence.

What are bad ideas?

People who do book forts at panels at conventions can be a problem. It is better to be graceful and just flash the book. It is a bit selfish to promote the book the whole time. (Though this may be depend on the panel and why you are on the panel. If you are on a panel because of that book, it can be different. A book fort may be overkill but a single book might not be that bad.)

Many people who feel insecure put others down. They try to stand on the bodies of other authors by putting them down in order to self promote. This can hurt you. It is better to be nice.

Don’t give a speech if you’re on a panel. Moderators should direct traffic and have questions to help steer questions. They should not read four pages of notes.

Advice for people starting out to increase chances of success?

At conventions, sign up for panels you are interested in. The more practice that you get, the more comfortable you will be when you become published.

Online presence is importance. You need a website. Determine where you want your name out. Have a blog. Look at what other writers are blogging about to get ideas for what to write about.

Realize that it takes a long time to build an audience. A year out is a good idea is when to start building. You have a chance to build conversations, to let people know you have a book coming out. Ask people questions. Always be authentic online and in person. Be authentic to who you really are.

Talk about things that you are interested means like minded people as they will likely like your fiction.

Working on a blog, creating a community, talking to reporters as a form of self promotional activity can help you get a book deal. Why? Because you get to make good connections who can help you accomplish your goals. It isn’t necessarily fair that we respond to the people we know but it does help getting published in the first place.

It is never to early to get online. You should get yourself associated with things that involve your audience.

Twitter, FaceBook, LiveJournal, GoodReads are all ways to interact online.

Twitter. Authors can tweet. Read up on the etiquette of tweeting before you start. If you do the wrong thing, people will snicker. Twitter is very real time. If you are going to be on it, you need to really commit to it. Follow people and respond to him. Personal details can really help connect you to your audience.

Twitter can go horribly wrong. Updating shop listings every time you do that can be a pain. Don’t over do the URL plugging. Twitter is an online service that allows you to send 140 characters. Twitter started off as phone but now is on the web. You should ReTweet interesting comments by people you follow. Be good to others who might be able to be good to you. ReTweets asking can get info out to a large audience that say your book is coming out.

You can actually talk to people on Twitter and make connections with people you might not otherwise make. Doing this may result in getting a follow back. Be authentic. Don’t become an annoying fan.

Anti-Twitter panelist prefers to blog. She finds it annoying. The information is not useful to her. Who cares that you walked your dog? Not enough info there to want to follow up on. It is a stylistic personal preference. Digest of Tweets on LiveJournal is annoying. If they didn’t follow you on Twitter, why would they want it in another medium?

Cross posting to Twitter and FaceBook can be annoying. There are different rules and etiquette. FaceBook tends to be less cluttered.

FaceBook is kind of nice as a networking tool. It isn’t necessarily great for blogging on because audience attention isn’t high. If blogging, post it elsewhere.

On a self promotional level, finding these services annoying is irrelevant. It is about trying to reach people in the most beneficial and effective towards meeting your goals. If your audience on FaceBook is helpful, then you might want to update there even if you are not comfortable. Find where you can compromise to self promote. This is what is comes down to. The tool is about getting results, not your personal feelings.

Consensus is that you really, really need to have a blog. Try to develop a readership. Mix up the content to help develop a broader readership: Personal life, professional life, writing life. Good to have blog attached to your website. Why? It helps with Google ranking. It means you can keep adding fresh content to your website. Twitter feed can help keep your content fresh.

If you are not going to engage authentically, then don’t.

One of the highest read blogs was that of a chinese erotic model who updated regularly. Try to update once a day to maintain the audience if you want to develop a huge audience. If you don’t want to blog, consider doing message from the author. Dead blogs are a turn off to the audience. People will drop you from their feeds.

Blogging is a big time commitment. When you’re doing fiction, you may not have the same correlation with blog success. You need to find balance. You need to find what works for your life. Penelope Trunk gives good advice on how to blog effectively. Though Penelope is extremely controversial so take it with a grain of salt.

The problems FanLore faces are not unique: Learning from Fan History’s experience

April 10th, 2009

At Fan History, we are always looking for ways to improve our content, increase contributions, and improve outreach to the greater community. As such, it is often useful to reflect inward on our own practices and to look outward, to look at other wikis, to see how they tackle these issues, as well as how they are perceived by the public.

Related to this continual practice of self-reflection and outward examination, Sidewinder recently brought a portion of this LiveJournal post regarding FanLore to our attention. It was instructive to go through and compare the problems that the two wikis have in common, and to enumerate the ways Fan History has been trying to deal with those problems ourselves. In some cases, the challenges are quite similar indeed, though our approaches to dealing with them differ. In other cases, the issues were ones we had confronted before and have worked hard in the past two years to improve upon.

http://nextian.livejournal.com/263577.html?format=light

To quote:

“On the one hand, Fanlore has a number of excellent, well-researched articles that are resources for discussions, fanworks, and historical projects. It is easy to edit, comes in multiple decent-looking skins, and has gardeners who are fantastically on the ball. On the other hand…

These are some of the things that FanLore has in common with Fan History. Both are excellent resources for the history of fandom, with some fandoms better represented than others on both. Fan History and FanLore have a number of different skins; Fan History has them available to registered members. Both wikis are easy to edit; Fan History’s templates are designed to give new editors a boost on organizing their materials. And both have “gardeners” or administrators who are involved and easy to contact.

My chief issue with Fanlore is that it is not, as it stands, a community project. There’s very little crosstalk,

Crosstalk takes effort and a commitment from those who are editing. It is why Fan History uses talk pages. It is why we ask people if they need help. It is why we create active talk pages to converse on how things are organized. These things need to be done openly, so that users can have input. We’ll admit that we aren’t always excellent at it… but we do try, and this is one area we have worked hard on improving. We know this is important to the success of a wiki.

Sometimes, crosstalk can be hindered on a wiki. We’ve found this to be a problem at times as some members of the fan community have had limited exposure to wikis. They don’t understand how wikis work. They might not understand the purpose – or even the existence – of a talk page. They might be used to a certain wiki or another project which doesn’t have the same idea of constantly sharing, constantly asking questions, constantly editing, constantly revising. There is a learning curve. As wiki administrators, we need remove those barriers to create crosstalk, to make the users aware of crosstalk. On Fan History, we’re still working on that.  Both FanLore and Fan History need to improve by using methods such as welcoming members, following up with one time contributors, and even changing the text on our talk tab – easy, since we’re using MediaWiki.

no central LJ comm,

We don’t have an LiveJournal community, either. We do have one on InsaneJournal that we use mostly for information sharing. The content, though, tends to be mirrored from our blog. Our recent changes are shown on our Twitter and identi.ca accounts. Our admins are also found on Twitter and they sometimes discuss organizational efforts with a wider community there. But neither our microblogging presence, nor our InsaneJournal presence are in any way really comparable to an off-wiki version of wikiHow’s New Article Boost.

We also have this blog on a subdomain of our wiki. You don’t have to be a member to read it. If you want to comment, you can, just by filling out the form with your name and website address. You can carry over your disqus presence when you comment. It’s our way of bringing our work to a greater fandom audience than the one found on LiveJournal.

We feel it is important that major news, discussions and policy matters are discussed on Fan History itself instead of on an off-site community such as LiveJournal. We try to keep those conversations on the wiki, announcing discussions and events on our main page, and then posting about them on the blog to make finding the conversation easier. Wikis need fewer barriers to help fans get involved.

Other wikis have different means of discussing their organizational and content objectives. wikiHow does their organizing with the wikiHow Herald . On it, they talk about projects they are working on. They highlight featured contributors. They encourage the general community through that and through wikiHow’s forums . A few other wikis on Wikia also have forums where they discuss policy issues, plan article and category improvements, and build a community for their wiki. AboutUs doesn’t really have forums, but they have a GetSatisfaction account where you can ask about policy issues, for article help, and find out how you can get involved in an off-wiki manner.

the chat has been empty every time I’ve gone in,


Fan History recently changed its chat server to
chat.freenode.net in #fanhistory. Unfortunately, it seems that the chat at Fan History is nearly empty, too. But chat can really help with community development. AboutUs, Wikia, wikiHow and EncyclopediaDramatica use it extensively. ED has their own server where people occasionally break out of the main room to work on side projects. wikiHow folks use their chatroom on chat.freenode.net to coordinate patrolling Recent Changes, for writing parts of the Herald, and for discussing improving projects like wikiArt. AboutUs has staff members and community members in their chatroom, ready to help people out who have questions or who are looking for information on how to contribute. It just takes a few dedicated regulars to make it workable.

and the Issues page is a masterpiece of passive-aggressive “well you
may be correct but I feel that possibly your face is stupid.”

Fortunately for Fan History, we seem to have fewer of those issues. We have certainly had articles and sections of the site which have been subject to edit wars and bias concerns, but we have tried to work with the parties involved to create as unbiased a history as possible in these cases. And when a administrator feels personally too close to a subject, that administrator will ask that others with a more neutral stance get involved.

Among other things, this means that there’s no clear outline of what needs work;

Well, they are wikis. If you understand wikis, you can’t really outline what needs to be done as this constantly evolves as a wiki grows. You can begin to outline what needs to be done on talk pages, or on how to lists, etc. The trick is less outline, more “How do you communicate with contributors outside the core to understand what their goals and intentions are for contributing to the project? How do you foster them and work them into your existing wiki work?” If someone comes in and makes an edit, you welcome them and ask how you can help them. Or say something like “Hi! Thanks for your edit on Lord of the Rings. We’ve been wanting to see it improved for a while. If you’re planning on sticking around for a while, we’d love for you to help the category structure there. It could benefit from some one who knows the fandom really well making it more fandom specific. [How does your fandom organize ships and what are the standard ship names? We've not touched those articles because we're not sure.]“

there’s no reward system for putting up a good page,

This is hard. Most bigger wikis like Wikipedia and wikiHow do BarnStars. But when there are just a few regular contributors, doing that becomes difficult. Depending on who is doing the editing, BarnStars can end up looking like a lot of self-congratulatory work.

What Fan History tries to do is to thank really great contributors on our main page and on the blog. We’ve also considered doing an extended featured article on the main page as a reward for the editors who do a lot of work on their own People article. There are other ways of giving those who create good articles and make good edits the feedback that keeps them coming back and continuing.

especially since (as yet) no one is using it as a resource;

This is a battle Fan History faces all the time: demonstrating our relevance. Something like wikiHow, AboutUs, Wikipedia, PoliceWiki even wikiFur and EncyclopediaDramatica have built-in audiences. Or the wikis have done a great job of demonstrating their relevance. wikiFur pretty much made themselves into THE furry portal through content selection and organization. They’ve worked with the community and created standards for writing articles about members. This has made it easier for the the wiki to serve their community peacefully. AboutUs has developed relationships with sites that provide domain information – to the point where you almost can’t get whois information without stumbling across them. PoliceWiki has done a lot of outreach to photographers and musicians to get permission to use their images and content on the site. Through the years, they have also worked to get those directly involved with the band to contribute material themselves as a way of presenting the most accurate resource for the fandom possible–and building good professional relationships. Getting a wiki recognized as a good resource takes concentrated effort, time and marketing. People need to know you’re there before anything else!

policy remains unclear in a number of important areas,

Making policy clear, and changing it when it becomes necessary is important in a collaborative effort such as a wiki. Fan History has been willing to do this, and has opened up policy changes for public discussion on talk pages, linking those pages to the main portal. It is vital to have clear policy on many issues in a wiki, such as privacy, deletion of articles, content relevancy guidelines, overall organization, and these things are best resolved then made clear to the public sooner rather than later.

such as cross-platform work with Fancyclopedia and the Fandom Wank wiki

In the past, we’ve cited the Fandom Wank wiki, but that in itself caused a lot of wank, so we’ve discontinued using it as a main source for information on new and existing articles. On a plus side, Fan History is “working” with FanLore by ?]" href="http://www.fanhistory.com/wiki/Special:WhatLinksHere/FanLore">linking to their articles and citing them as a source in more articles. We have relationships with a few fandom specific wikis such as PoliceWiki and RangersWiki to “mirror” articles relevant to both sites, helping to build cross-community work and traffic to both wikis as a result. We also allow some mirroring of articles with AboutUs. We talk extensively to others in the wiki community, developing positive and beneficial relationships so where we know we can turn for help when needed. This includes having open communications with people who run AboutUs, EncyclopediaDramatica, wikiHow, wikiindex, Richmond Wiki, Wagn, wikiTravel, Kaplak Wiki, Wikimedia Foundation and Wikia. They’ve provided us with assistance on things such as advertising issues, content development, policy creation and letting us use extensions they’ve developed. A lot of this is about becoming a good wiki neighbor, finding areas where projects compliment each other but don’t compete. It fosters the whole idea of the wiki Ohana that is a favorite subject at RecentChangesCamp.

– and, to my deepest dismay, it is not currently a wiki for all of fandom.

This may be an unrealistic goal for any overall wiki on “fandom”–at least if fandom is being defined as covering all aspects and types of fandoms, from sports to television to music to video games. Fan History currently has over 4,000 fandoms represented on our 595,000 plus articles. We don’t even begin touch all of fandom. Truthfully, we don’t think that it’s possible to reach and represent every little corner, every tiny fandom. But we’re trying, oh, we’re trying, and trying to make it easier for people to add those fandoms that aren’t there yet. We’re doing a lot of aggressive outreach, building a lot of stub content and getting people invested. The outreach part is critical but frequently, for many good projects outreach doesn’t get done. It takes a huge amount of time away from content development, and from working on the core goals of the wiki. It can be loads of no fun and requires the kind of commitment that people invested in only a small subcomponent of the wiki might not want to do.

Fanlore is, as it stands, a chronicle of the fannish experience of an extremely small subset of media fans. Have you seen the current incarnation of the Who page? The Harry Potter page? Compare that to the Due South page or the Sentinel page. Though the fandom sizes of Doctor Who and Harry Potter remain enormous, no one is working on them.

Fan History faced much of the same criticism early on, and still does. Some of our fandom pages and categories are great, and have received a tremendous amount of work–often from one or two very dedicated people. But our own Doctor Who and Harry Potter articles could use some work, too. Still, they are a nice representation of what is possible. It is also why we have “Move; don’t remove” as our mantra because as you develop a history, you learn that things must be placed into context, especially when you have large amounts of data.

Some of our administrators and regular contributors spend time building up stub articles and categories in fandoms that we know are popular, to try to make it easier for new users to add their knowledge and experience. But it all takes time and effort and only so much can be done in each day.

And I think that is self-perpetuating. I’ve stubbed out a number
of pages in large fandoms, including the Who version I linked
you to above, but it is not rewarding to do some work on a
collaborative project and receive no … collaboration.

Fan History, wikiHow, RichmondWiki and AboutUs all have a structure that makes it easy for people to come in and figure out how to add content. We try to have a structure on Fan History where people can easily slot things in with out having to worry about writing and editing large tracks of prose. As a result, creating article stubs that can be filled in more fully later isn’t as big of a problem as it could be.

As for collaboration, it’s definitely something that smaller wikis have problems with, but when it happens, it can be fantastic to see. We loved watching this happen with articles such as the Rescue Rangers article, the Shota article, the Draco/Hermione article, the Race Fail article and others. And if one or two people are creating content, they end up learning a lot about fandoms outside their own, which is always a plus. Because in the case of Fan History? A lot of what we are about is sharing knowledge with others.

I am not castigating the other editors for this — that would be somewhat absurd — but I do wonder why I have not seen Fanlore more widely linked to other communities, outside of the one that the founders of the OTW are members of.

This is not hard to figure out. People will link to an article organically if they see a need to or think contributing will benefit themselves. Fan History’s Draco/Hermione gets a lot of views because it has become a resource for finding old and influential fics. People also link to articles about themselves because they’re excited to see themselves mentioned in a wiki. It is another way that they can promote themselves and their work. One of the published authors on our wiki has seen twenty visits a month on the article about herself, which is an incentive to keep it updated and to contribute to our community. Other people contribute in order to control how outsiders view them. That can be seen on Fan History most clearly with the case of AdultFanFiction.Net and Rescue Rangers. Still others contribute to Fan History in order to promote conventions they are involved with, to try to up the standing of those authors and artists they love, or just for the LULZ. That latter one, we think, ends up indicating a certain amount of success if they think that Fan History is worth trying to get LULZ from.

We’ve also developed a large amount of links by linking them ourselves. AboutUs?  bebo? Chickipedia? Delicious? Facebook? FanPop? identi.ca? InsaneJournal? Last.fm? LinkedIn? LiveJournal? MySpace? Orkut? Plurk? Twitter?  Wikia? wikiidex? All of these are linked at Fan History. We also developed content that people would want to link to. Articles about the ordinary fan and fleshed out content on topics or relevant content that can’t be found elsewhere. And it is why our desire to get a few interns (are you interested in interning with us? Contact Laura!) is less for the wiki itself than the community outreach because we know doing that will lead to edits.

Fanlore should have extensive entries on “slan” and “Victoria Bitter,”
not just Laura and Bodie from
The Professionals.

Interesting that FanLore’s most edited article, the last time one of our admins bothered to check, was about Fan History and/or its owner. Here are our top ten most edited articles that didn’t have bot contributions:

  1. Harry Potter

  2. Draco/Hermione

  3. Bandfic

  4. Beauty and the Beast

  5. Supernatural

  6. Digimon

  7. CSI

  8. Rescue Rangers

  9. Doctor Who

  10. X-Files

We’ve been working to make certain our most edited articles are not our personal loves or the people we dislike. Why? It’s not conducive to building a community. We’ve learned this the hard way, admittedly, so it is not surprising to see that another wiki may be encountering the same issues. That said, being seen as a personal “grudge” site with too narrow a focus is not good for building positive public relations. It takes a tremendous amount of time and effort to rebuild trust after working the bias out of your more problematic articles.

I know the only answer to this is “edit it yourself,” but I feel that a stronger sense of community among Fanlore editors would make new editors more comfortable and allow a broader range of articles to arise.”

That’s a problem every wiki faces. But you have to learn from both your own mistakes and the mistakes of others. Learn what makes other wikis successful and adapt them for your own purpose.

We wish FanLore nothing but the best of luck in their endeavor. It is a long a bumpy road but one that be filled with tremendous personal satisfaction in creating a great tool for the greater fan community.

I’m growing tired of Twitter

April 5th, 2009

It took me a while to get Twitter. And then I loved it. I really loved it. I followed so called power users. I watched other people’s Twitter grades and ranks with fascination. Then decided to experiment with Twitter. And through experimentation, I learned a lot about twitter.

I’ve also discovered that I’m tired of Twitter. I’m tired of people talking about the number of followers they have. I’m tired of services like Twitter Grader and Twitterholic. I’m tired of people talking up those numbers, and numbers like how many times you’ve been retweeted, and that your value on Twitter and the interest in following you is dependent upon that. None of this matters. Relationships matter. I’ve yet to see some one explain why having 3000 followers where you engage with 0.01% of your followers, post links and retweets gives value back. I’m tired of being what amounts to a recipient of tweet spam even as I engage in it myself because I want to appear in Twitter’s search engine, get more traffic and have a high rank on Twitter’s services because Social Media people think it gives value and I want to believe they know better than me.

I’m tired of always being on with Twitter. Social media is a performance art. You’re always out there, always selling yourself. If you forget that you don’t have personal relationships with the people that you’re interacting with, you might regret it. If you want to use Twitter to get traffic to your site, attract angel investors, catch the eyes of VC people, try to get a consulting gig, you can’t go off the reservation and babble about how you’re tired, cranky, depressed, broke, dealing with family issues. Your audience doesn’t have the relationship with you to stick with you for that and you look unprofessional. You get more leeway with a personal blog, a LiveJournal account, a FaceBook account. Twitter just is always on and if you’re an introvert, this can be hard to maintain. It is tiring. I’m tired of performing and worrying about my performance being off.

I’m tired of the idea that Twitter improves relationships and develops relationships. I’ve made a few good connections on Twitter. The ones I probably am most glad of are the ones with kaplak and wikihowl. They are ones I probably would not have made otherwise. But most people on Twitter are people I follow in other spaces like LiveJournal, LinkedIn, FaceBook, mailing lists, on their blogs and IRC, who I keep up with via phone calls, at BarCamps, via e-mail and IM services, through private messages on FaceBook. The relationships that I’ve developed on Twitter don’t always feel that deep and when my friends and acquaintances on other services use those services less and use Twitter more, my interest and ability to connect becomes harder because of space constraints and the noise level between their content. I really wish Twitter did what the implication was that it did. I really wish that I could go back to Twitter about 9 months ago. I really wish that as Twitter exists now, that I felt like I was getting more out of my relationships that use Twitter to facilitate them. They don’t. I’m tired of trying to make the effort while feeling like I should be getting something out of it. I’m tired of people following me for no apparent reason who never communicate with me. I’m tired of the idea that I should be getting more connected with people as I feel even less connected.

I’m tired of the hype. Biz Stone said on The Colbert Report that Twitter answered a need you didn’t know you had. That doesn’t necessarily say “Twitter is great and serves a useful need” so much as “Twitter was marketed brilliantly.” CNN talks about Twitter. FaceBook changed to look more like Twitter. News people talk about how Twitter will change how news is reported. Newspapers print Tweets. Twitter will change the world! Celebrities tweet from everywhere. Entertainment Tonight covers people who are tweeting while they are being interviewed. I get it. This is like MySpace about 2 years ago. (And we know where MySpace is going.) I kind of just want to be left alone in a world where I can use it with out everyone and their neighbor going on about how great it is. If we could get back to reporting the news instead of reporting on how people are sharing their news, I might be less tired.

I’m kind of hoping this is a phase and that I will feel better about it later. I really do like Twitter but certain parts of it are just tiring.

Talking about my friend and encouraging her to use social media

November 19th, 2008

I love to chat with Angelia Sparrow (wiki). She’s a professional author who writes male/male romance novels and short stories. Her genre isn’t something I would read but our conversations teach me a lot about the publishing industry and the writing process.

Because I’m a friend (and occasionally a pushy and selfish one at that), I want to help her do well. The best way that I know how I can help her to succeed is to suggest ways to harness social media. She doesn’t always follow my advice because she’s got a family, another job, is trying to write and doesn’t necessarily have the time nor skills to play the social media game effectively in order to do it successfully. She’s also writing for a niche audience that isn’t ever likely to make it possible for her to become the next megahit author. (If she does, I’d be the first to congratulate her.)

But even with out that, there are a few small things you can do which don’t require much time and effort that can help increase your visibility and she’s done some of them. First, she has a website. It is angelsparrow.com. The site has contests involving her work. These help increase her audience of people who might want free stuff and rewards her fans. She also has a blog which she updates pretty regularly. It includes announcements, reviews, etc. It also has rss feeds. (Hard to believe but some blogs don’t have rss feeds even now.) This means that her new posts show up on rss search engines, on Google’s blog search and Google will regularly check her blog for updates.

She’s also engaged in social media elsewhere, including on LiveJournal, a blogging community which has a large and active fan fiction community. She’s been there forever. This presence means that she can leverage her fan fiction audience for her non-fan fiction writing. The audience she built through years and years of involvement can be used to help her sell books and her short stories. LiveJournal (wiki) loves to celebrate its fan writers gone professional. Or even its professional authors who just happen to use the service. Plugging your work, asking for help or advice for your work, all of these fit into the culture of LiveJournal’s communities. No one is going to question her doing that. In fact, they are more likely to celebrate it.

I’m totally in love with twitter so I’ve spent a lot of time badgering my friends to use the service, even as I tell them it isn’t for everyone. Thus, last night I was happy to find out that Angelia Sparrow is on twitter. If you’re a professional author (or even a fan fiction author), twitter can be a great way to connect with your audience, to maintain relationships, to reward fans, to let them know what is going on. Her twitter follow list is small and she could probably do with having a few more replies at people she follows so she utilizes twitter for its strengths more… but that she’s on there? Great. It is another way to connect with her fans. Still, if you’re not looking to spend much time on twitter, what she’s doing is probably the right way to go about it until she has a better reason and more time to engage.

Another thing she’s doing right (but could probably do better at) is she has a FaceBook page, is planning to create (or has created) a fan page for her work and created an event on FaceBook for her book release. These don’t require much time and effort to maintain if you’re talking about only a small potential pool of interested people. FaceBook has a lot of people on it and you can connect with your personal network of alumni, professional acquaintances, former classmates, friends and fans. Those people are just there. The site might not be intended as a way to create or utilize your fan base but FaceBook gives you the tools to do just that. So use them to do that and connect. And Angelia Sparrow does.

The one thing that I like when I give advice to Angelia Sparrow is that for her, she’s selling a product: A book or a short story in an anthology. This means that she doesn’t necessarily have to obsess over where her traffic is, how many visitors she gets a day, taking traffic from FaceBook or Twitter and trying to convert those visitors into visitors to her site. And then having to make that sell in terms of clicking on ads or buying services on her site. Analytics aren’t the be all and end all. The end game is using the right social media strategy to help her writing and sell her books. (Which can be bought from a couple of places like her publisher or Amazon.)

She does what she needs to do. She engages in a way that allows her to make good use of her limited time in her busy life. She connects to her core audience. So while she isn’t a major player in social media, isn’t cutting edge with how to utilize social media to generate sales, she’s still taking the right steps, steps that anyone who is in a similar position should be taking. I don’t think she probably is aware that she’s doing that because I think she’s just doing what feels right for her. Awesome.

Fan History referrer patterns

October 2nd, 2008

I spend a lot of time looking at Google Analytics as we’re trying to figure out how to promote the wiki, what works and what doesn’t work, where problems are likely to occur, areas that we need to watch, etc. We’re also working on trying to improve our traffic. Fan History’s goal for the past six months has been to get over 1000 visitors a day. The following is the average number of daily visitors to Fan History in September as a  result of the specific referrer:

Average             Source
852              Google
144             Yahoo
54              LiveJournal
16              NarutoFic.Org
14              Wikipedia
11             Ask
8             AnimeNewsNetwork
8             Wikia
7             AOL
6             FanFiction.Net
4             MSN
3             FanPop
3             DeviantArt
2             TVTropes
2             EncyclopediaDramatica
2             Altavista
1             FaceBook
1             hogwartsnet.ru

What that basically means is that, Fan History can count on averaging 1,138 unique visitors a day based on the average amount of traffic we get from the sources. Assuming that we’ll continue to get them (none of the links on FanPop, ANN, Wikia, TVTropes, LiveJournal are deleted), then all we have to do is beat those averages, hope others (like you!) plug Fan History or promote the wiki ourselves to meet the traffic goal of 1,000 unique visitors a day. The next step is to average over 1,500 unique visitors a day based on existing traffic patterns. We’re really close but until that number gets to be over 1,300, it isn’t something that can very well be counted on.

Google and Yahoo are at the heart of our traffic and we’re rather pleased with that. It has taken a lot of work: Article linking, content building, article titles and our site name appearing in the page title.  A lot of what I read about in SEO tends to focus on content building or improving your back end to optimize it for a search engine.  The other view is to do article linking and article linking.  As we’ve focused on both, it has worked out well really well.

If you’re running your own fansite, our suggestion, based on what we’ve learned, is to spread yourself out some and focus on all aspects: Link building, quality content creation, back end SEO optimization.

How not to appear on Fan History

April 28th, 2008

This is copy and pasted from Fan History’s Privacy help page. It is worth repeating in this blog as many people are not aware of the extent to which the information they put out there in fandom is accessible to others.

Fan History’s advice to those in fandom who want privacy, want to avoid the possibility of ever being mentioned on Fan History or want to never have people link to their work outside their control:

1. Always assume that anything you post on the Internet may become public and respond accordingly. Assume some one may screencap it or discuss it elsewhere, even if the message board, fan fiction archive, mailing list is private and requires a password to access the content. Do not assume that any standards in fandom will keep people from revealing what you share. Always assume that your loved ones, friends, employers, potential employers, the media or academics might be linked to any thing you published on the Internet.

2. Never share your real name in anyway that can connect back to your fan name. Do not do it behind locked posts. Do not share it on private communities. Do not allow your real name and fan name to be connected at conventions. Do not assume that people will respect your desire to keep your real name out of fandom.

3. Do not assume that rules regarding Internet privacy do not apply to fandom, or that, because of fandom, you have increased privacy as fans realize the importance of privacy. Cultural expectations for that differ from site to site, archive to archive, community to community, person to person. Do not assume that because it is fandom that web companies will honor what you see as cultural norms regarding fandom privacy. Fandom needs are frequently not the same as business needs. Fandom does not share universal rules regarding privacy. If you make that assumption and behave accordingly, you risk being burned and burned badly.

4. Do not join any social networking services. This includes MySpace, FaceBook, Bebo, Orkut, LiveJournal, InsaneJournal, LiveSpace, etc. Information on social networking is increasingly shared. Making the information on those sites more searchable and more accessible across sites is increasingly part of business plans for new web enterprises. The profiles on those sites also contain a fair amount of historical information about your experience in fandom. This includes groups you belong to, your interests, universities and colleges you attend, your age and other personal information. If the profile is publicly accessible, people can link to it. Any other information that is public on the site can be linked to by anyone, including complete strangers who you know nothing about.

5. Do not join any message boards. Many message boards create profiles. The profiles on many message board contain a fair amount of historical information about your experience in fandom. This includes when you joined, threads you were participated, any contact information you include, etc. If the profile is publicly accessible, people can link to it. You might not like who could link to this information.

6. Do not publish on any fan fiction archives that are publicly accessible. If it is publicly accessible, people can link to it and discuss it outside of your control.

7. Always make sure that you have robots.txt files which deny all robots from indexing the fan fiction archive you belong to, your personal site, blog, index, mailing list archive or any other site which you belong to. Most robots honor robot.txt files and won’t violate them. If they don’t, many robots, like Google and the Internet Archive, consider it okay to copy everything posted to their own servers. The site is the one telling them they can do that and not much you can do about it.

8. Check the robots.txt file of any site you publish on. If you do not like the robot.txt information, do not publish anything on the site. If you do, you could be giving companies like Google and the Internet Archive permission, whether you intend to or not, to copy your work and store it on their servers, way out of your control.

9. Do not allow RSS feeds on sites where you post that might export your content to news aggregators and rss search engines. Some of these aggregtors will, depending on the type of RSS feed you have, post the full content of your submission. This is the case for a site like LiveJournal and for scripts like WordPress. Some sites, such as archives using efiction, have rss feeds which announce new story submissions. You cannot generally control where these RSS feeds show up, nor always follow who is watching them. They might be included in obscure RSS search engines that you’ve never heard of. If you allow them or on a site that uses them in relation to your content, then you’re taking control away from where your information and content is being shared.

10. Keep contact in fandom to a minimum. If you interact with people, it increases the chances that you will share information with people that could be made public. If you interact with people, you risk annoying people who might then hold grudges against you. If you interact with people, you risk people saying nice things about you and wanting to share how nice you are with others. You cannot trust that people will not share anything you shared with others, even if you think that the person is your BFF in fandom. To avoid such sharing, avoid contact.

11. If you are going to be involved in fandom, avoid wank at all costs. Wank will get you attention. Wank will motivate people to share, break FLock and password community expectations. Wank will motivate people to share private e-mails and personal communications with others. Wank will draw increased attention to you and your actions.

12. Find out about who you are interacting with in fandom to determine if they might be some one who might share with others things you have done and avoid people who might share information at all costs. Check Fan History and Fandom Wank. Search on various search engines including Google, message board search engines, Usenet search engines and more. Ask around about people. Find out the history of that individual in fandom and out. Ask their fandom friends about the history of their behavior. Make sure you know who you are dealing with and if you want to risk dealing with them. If you do not want to deal with the, avoid and avoid their social network.

13. Always read privacy statements. Understand what they say. Realize what information that you could be sharing and who could be looking at it.

14. Realize that your every keystroke is likely being tracked. Google keeps records of every search you make. With services like gmail and adsense, a program picks up keywords from your content to give you contextualized ads. Companies like Hitwise get data from ISPs that is used to market to people. Most websites keep logs of every visitor that visits their site based on IP address and can tell which pages you visited and for how long you stayed. There are counters like ljtoys.org.uk, SiteMeter, GoogleAnalytics, Quantcast and StatCounter which allow blog maintainers and web site maintainers to track that information. The best way to avoid being tracked is to not visit any site which concerns you.

15. Regularly check sites like LjSEEK.com and Google to make sure your information is not included and take steps to remove that material as you spot it. Consider subscribing to a service like Trackur or Google Alerts to monitor where you are mentioned. You have to be proactive in protecting your privacy as industry trends, upon which the backbone of some fandom activities are built, are about sharing information and making things more accessible across sites. This can be great for fandom but if you’re genuinely concerned about your privacy and the ability to control where and how people talk about you or the content you create, this is not good. Given that, it is up to you to maintain your privacy and where people link to you.

Fandom and traffic

April 20th, 2008

I love looking at Fan History’s traffic information.  Where is the traffic coming from?  Which plugs are effective?  Which are less effective?  This, for me, is really important information as the decision was made, mostly for financial reasons, to not advertise.  With Fan History catering to an obscure niche interest, it means getting and sustaining a large sustainable can be difficult.  In two years, some traffic patterns have become rather obvious that those trying to market to fandom or those who seek to create in fandom projects can learn from.

  • Wikipedia: Wikipedia is your friend.  If your site, blog entry, mailing list is on the right Wikipedia page, you can generate a fair number of visits.  It increases your visibility in fandom and to people officially connected to your fandom.
  • LiveJournal: LiveJournal (and to a degree JournalFen’s more popular communities) is your friend.  A good plug on an active community can net you 50 to 500 unique visits.  If the community allows itself to be spidered, if the community has tags, those plugs can keep on giving.  They help with your search engine  visibility.  For professionals in fandom seeking to promote their project, these plugs also demonstrate an awareness of the fandom community which helps establish those projects as legitimate in the eyes of that community.
  • Fansites: Fansites are a great way to get visibility.  Make fansite webmasters your friends.   Ask them to plug your project.  Explain why it would be good for their audience.  Ask them to get involved with your site.  If a popular fansite plugs you on your main page, they can provide a good 50 to 10,000 unique visitors.    If you’ve got a unique product targeted at that community, that much traffic can be fantastic.  (And maintain relationships with those fansite maintainers. The maintainers are power brokers in their corner and can help you figure out where to target the fandom community to help you grow your audience.)  Many fansites also have ways to add your own links.  AnimeNewsNetwork and Anipike are two good anime examples where you can add your own links.  If you can’t get the maintainers to plug on your main page, do it there.
  • Mailing lists: Mailing lists are not dead in fandom.  A frequent characterization of mailing list folks is that they are opposed to web 2.0 and the whole blogging culture.  Not true.  Many of the folks I know on mailing lists just like that culture.  They do use other social networking tools but mailing lists are a communal way of sharing news with out having to know how to operate in fandom cultures they may not be familiar with. It means that mailing lists can be a great source of traffic as you’ve got a community of people who share.  Even better, people will take things that they see on mailing lists and mention them elsewhere as they share what they like elsewhere.  An active fandom mailing list with 250 to 10,000 members might result in 10 to 50 visits but there is chance of a mention elsewhere that can result in more traffic.
  • Digg: Digg is not always a huge traffic generator and isn’t a traditional fandom tool.  (delicious seems to be the social bookmarking tool of choice.)  Unless you’ve already got a huge website going, you’re not likely to end up on the front page with out something happening.  Digg does help with search engine visibility.   If your Digg link submission involves an article on an obscure topic, it can help to really channel people interested in that topic to your site.
  • Social networking sites: Quizilla, MySpace, FaceBook, bebo, orkut are great social networking sites but they don’t generate much traffic, nor do they create much increased visibility.  The fandom community on those networks isn’t really oriented towards fandom.  You can tell you’ve made it though when you start getting mentions on them.  Fan History does a plug on one of those sites, or gets a mention, it will net maybe 5 to 10 unique visitors in the course of a six month period.   These mentions won’t necessarily help with your search engine visibility, nor help your networking opportunities.  Your time is best spent plugging your project elsewhere.
  • Blogs: Bloggers can be your friend and key traffic drivers.  A big, influential blog that mentions you can get you a lot of traffic.  A smaller blog might add to your search engine visibility.  A small, influential blog might help you get the attention of people who can help your project succeed.
  • Controversy: Controversy can sell and help add legitimacy to your project.  Fan History gets fairly decent sized traffic bumps when people have issues with articles, with privacy issues in fandom or with people who help maintain the wiki.  Fandom Wank can be your traffic driving, search engine visibility, viral link creating friend.  Lee Goldberg slamming on you can give you sympathy and legitimacy.   Having slashers and het shippers duke it out on your site insures they stay and means they’ll probably link to their arguments elsewhere to complain about the behavior of those they don’t like. Controversy may also bring media attention and attention from the people affiliated with your fandom.
  • Specialized content: Specialized content generates traffic.  Fan History gets a fair amount of traffic because we cover topics that are not covered as thoroughly elsewhere.  Cassandra Claire is the best example of this on Fan History.  The Draco/Hermione is another good example.  Alias Smith and Jones is a third.  Thoroughly link and promote this specialized content to make it easier to find. Doing that will help generate viral links with out your having to do the work.

Is marketing a fandom project different than marketing a project that is not fandom related?  Probably not.  A lot of this advice would probably work for a site promoting soap or a non-fandom specific web service.  The difference is that fansites don’t necessarily see good marketing advice as applicable to them because fandom is a hobby or an academic exercise; for them, fandom is not a business and should not operate like one.   They should because nothing is sadder than seeing a good project die through lack of interest.

New posts

April 20th, 2008

When I started this blog, I really intended to update more with various comments about what was going on in fandom. And then there was a large period where nothing was going on. FanFiction.Net, FanLib, Quizilla, AdultFanFiction.Net, MySpace, FaceBook, LiveJournal, bebo, none of those sites had really big news as to what was going on. The little news coming out didn’t look like it had any particular trends to it. (So what if FaceBook adds a chat component? It isn’t going to change fandom at all. We’re already using IM programs.)

The Orphan Works topic was mostly covered by edits I did in the wiki. The only real thing that demonstrated is that one misinformed article, one slightly inflammatory article could inspire a lot of people to be fearful and irrational. That’s typical for parts of fandom. Certain corners did it for LiveJournal, FanLib and Quizilla. That it happened first on DeviantART was interesting but, given that the legislation being discussed was art, not all that surprising. So yeah, that was covered there.

The Harry Potter Lexicon was interesting. It isn’t really covered adequately by Fan History. (It should be. Anyone who could edit and improve the article and related articles, it would be very much appreciated.) It doesn’t necessarily scream of relevance to the wider fannish community. The whole situation in fandom seemed to be caught in personal issues, money issues, the joy of finally seeing the Harry Potter fandom have some serious wank, and the dismissal of the Lexicon as irrelevant because it was for profit and fandom is not for profit. The people most interested in the situation seemed to people interested in intellectual property law. The situation also didn’t really feel like it would impact fandom that much. Authors who might send DMCA takedown notices will continue to do so. Those who haven’t aren’t likely to suddenly start doing so.

Another reason I haven’t been updating is behavior patterns are hard to change. I’ve been doing a lot of meta on my LiveJournal. I’ve been doing it for years. Changing that pattern is hard. I’ve really got to start working on that. So starting today, I’ll have a new goal of trying at least one blog entry a day about my thoughts on fandom, trends I see, etc.

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