Laura’s link building philosophy

July 8th, 2009 by Laura Leave a reply »

I’ve been trying to get some jobs link building of late.  I do a lot of it for Fan History.  I really enjoy the process.  I really enjoy seeing the pay off.  The problem with getting a job link building is that different link builders have different philosophies about how they do it.  Why?  There are many possible paths to success.   My philosophy on how to link build also impacts how I would charge.  Total links doesn’t play in to it for me.  The bigger question is how many pages does the site have that they want to appear in a search engine? 1? 10? 50? 500?  One is really hard. 10 to 50 is less hard. 500 is fairly time consuming.  Thus, if I’m doing link building for you, my ideal way to charge  is a flat rate based around the number of pages you have that you want additional search engine exposure for.

My favorite way of link building involves using OnlyWire.  You use them for free by placing a widget on the site or paying $2.99 a month.  I’ve found it is worth the $2.99.  You just need to register for the accounts to set them up.  Every time I submit a link, I get about 7 to 9 links posted total.  There was ways to do more if you want to verify those submissions.  The more pages you submit using them, the better because it increases your visibility. If there aren’t a huge number of pages, say only 50 pages, the best solution is to time the links out to one a day to five a day.  (If you have several thousand pages, then 50 a day.)  This way when search engines look at your site, they see links continually coming over time.  You’re also less suspetible to a search engine peak followed by a massive fall off if your search engine visits don’t result in organic linking.

(Not all the services that onlywire links to are rel=follow.  Still, links on Twitter are valuable because they appear in search.  Fan History gets around 2 to 15 visits a day from Twitter search.  Links that are rel=nofollow stil have value of creating additional brand awareness.  They are also capable of getting visitors from clickthrough.  It is worth the time to build some of those.)

My second favorite way of link building involves ping.fm. ping.fm allows you to post to multiple microblogs, blogs and status updates.  This is helpful if you have established accounts with actual followers or friends.  You don’t want to abuse the status updates and microblog updates that often as your network won’t appreciate it.    Most of the links are nofollow but those links could be followed by your friends and followers.  Link building is generally all about search engine placement but you need to remember that getting those links in front of others in different situations could lead to the creation of organic linking that can help your SEO efforts.  The blogging option is best here in some ways.  Yes, there is the issue of content duplication leading to penalty but if you’re not making the same post 50 times, it shouldn’t be that problematic.  (You just shouldn’t post the same content to your own website that you’re posting using this method.)  More of those networks have follow links that microblogs.

After those methods, my next favorite suggestions for link building are finding relevant communities on LiveJournal and InsaneJournal and posting to them.  When you’re doing this, you should always make sure you follow the rules so that your post will stay.  These community posts help with creating brand awareness, getting rel=follow links and getting additional traffic.

After that, my next stop would be AboutUs.  There, I’d fix up the page about the website and get the links changed to rel=follow.  In addition, AboutUs does a fair job in driving some organic traffic.  I’ve found them to be better than Mahalo in that regards.  I’d also put the domain on articles similar to my domain in the appropiate section.  If there is content related to those other sites, I’d insert links on those pages.

I’d then go to SocialMedian and submit a bunch of pages.  They don’t give me much organic traffic because Fan History doesn’t have an audience that meshes particularly well with them.  Still, I’ve found that they work well in this regards.

If I’m doing some topic that is niche related, at this point I start looking for specific sites that cater to that niche that are similar to ones I like that have a fair amount of traffic.  There are niche sites for automobiles, for medicine, for fundraising.  These are where you really work on getting main page links submitted.

The next step really depends on the site in question.  Depending on the type of site, there are a number of places that I would add links to.  They include FanPop, AnimeNewsNetwork, Mahalo, Chickipedia, IMDB, Wikia, and Yahoo!Answers.  I’ve found that these sources can really help with getting organic traffic.   There is some search engine help but this is primarily about getting direct visitors.

After that, I’d go the route of finding relevant blogs and e-mailing (or tweeting at) folks.  I’d explain my site or project to them and ask if they could link to it in a blog post.  There are a lot of really nice people out there who will do that.

If I’m still going, I’d then try submitting to DMOZ and Yahoo’s directory.  Submitting a few doesn’t take much time but they may never add your links so it isn’t a high priority in terms of doing things.

If I’m still going after that, I post on Quizilla.  I start posting to MySpace groups, bebo groups, orkut communities, yuku message boards, etc.  You’ve always got to check the rules involved for that before posting though.

What is not part of my link building philosophy?  Commenting on blogs just to get link bait.  That is a waste of time and effort unless your comment is on point.  (That takes reading the actual post.)  If you sign with the name of your link instead of your real name, you are optimizing around the wrong term and you’re sending a signal to the blogger that you’re commenting spamming/link baiting.  It increases the chances of the comment being deleted.  It isn’t worth the time for a one shot deal.

My philosophy with link building is that you need to behave ethically, follow the rules where you’re link building and try to be a good citizen.

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  • SEO Assistant

    I'm planning to build a website, And this article really helped me to add my idea on how to make linking. Non-stop thank you to you sir.

  • sidewinder_FH

    So, how much would you charge my sweetie to build links for his new podiatry web site :D

  • I could give you a quote via e-mail. :) But unless we're talking about 1,000 pages, probably between $100 and $350. Depends on the work involved. :)

  • sidewinder_FH

    I'll send you an email. Then it'll be up to the good doctor to decide to pay for it or not.

  • One of the time sinks for some of this involves if I set up a bunch of accounts specifically for link building that I can turn over to the people who are paying. That's one thing I didn't talk about in the post... but creating 10 to 25 new accounts can take a few hours. Will look forward to your e-mail. :)

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