I spend a lot of time looking at Google Analytics as we’re trying to figure out how to promote the wiki, what works and what doesn’t work, where problems are likely to occur, areas that we need to watch, etc. We’re also working on trying to improve our traffic. Fan History’s goal for the past six months has been to get over 1000 visitors a day. The following is the average number of daily visitors to Fan History in September as a result of the specific referrer:
What that basically means is that, Fan History can count on averaging 1,138 unique visitors a day based on the average amount of traffic we get from the sources. Assuming that we’ll continue to get them (none of the links on FanPop, ANN, Wikia, TVTropes, LiveJournal are deleted), then all we have to do is beat those averages, hope others (like you!) plug Fan History or promote the wiki ourselves to meet the traffic goal of 1,000 unique visitors a day. The next step is to average over 1,500 unique visitors a day based on existing traffic patterns. We’re really close but until that number gets to be over 1,300, it isn’t something that can very well be counted on.
Google and Yahoo are at the heart of our traffic and we’re rather pleased with that. It has taken a lot of work: Article linking, content building, article titles and our site name appearing in the page title. A lot of what I read about in SEO tends to focus on content building or improving your back end to optimize it for a search engine. The other view is to do article linking and article linking. As we’ve focused on both, it has worked out well really well.
If you’re running your own fansite, our suggestion, based on what we’ve learned, is to spread yourself out some and focus on all aspects: Link building, quality content creation, back end SEO optimization.