The conventional wisdom appears to be that the more followers you have, the more traffic you can generate for whatever links you plug on Twitter. (Or the more popular are, the more standing in the community you have, the more important you are. There are a whole slew of reasons to try to get thousands of followers.) It is one of the reasons that our Twitter follow list is so large.
The conventional wisdom, that Twitter drives traffic, is probably wrong for 95% of all link mentions. The exceptions would include big companies offering deals that you can’t find elsewhere and Internet/real life celebrities who have a large audience of navel gazers.
Let’s quickly take a look at Fan History’s traffic from Twitter.
Our Twitter feed updates automatically up to 10 times an hour when people make edits to the wiki. So far, we have over 7,000 updates. We have over 2,200 followers on Twitter. With this in mind, you’d think we would be getting over 100 visits a day from Twitter. Nope. According to that chart, on a good day, we’re lucky to get over 10 visitors a day.
Other sites probably have similar issues with Twitter: The site doesn’t generate much traffic for them. The level of interaction probably doesn’t matter much. The frequency of link inclusion doesn’t. Most small sites creating a Twitter presence with the hope of getting traffic from Twitter probably would be better off spending their time elsewhere. What happens on Twitter largely looks like it stays on Twitter.
Of course, I’d love to be proven wrong. Anyone else, fansite or social media wise, who wants to share their metrics in regards to Twitter is more than welcome to and to explain how they manage to get traffic from Twitter.