“Got Readers? A Guide to Gaining Popularity for Your Fan Fiction” was a post I wrote for FanLib a long time ago. It finally got posted. It is my quick and dirty guide to getting readers for your fic. Since I originally wrote it, I had a few more ideas for how to get readers that could be worked in. They include using twitter, orkut, Yahoo!Answers, bebo and ning. Yahoo!Answers is one that I’ve seen a bit more of recently. (But that could just be because I’m looking.) People post to Yahoo!Answers asking people for help with their story. Having had urls in a few answers over there, I don’t know how much it would help with traffic to the issue being discussed as compared to other options, but it does help increase visibility in the wider community.
A caveat of sorts: Not everyone wants to get readers and if that is the case, promoting your fan fiction isn’t necessary. (I do very little promotion of my own work for instance.) If you want readers and you wonder why you’re not getting them, then you should probably do this. One lesson that fandom constantly reinforces is that it isn’t the best work around that gets the praise and those aren’t necessarily the authors getting book deals. You have to market yourself if you want to get that book deal and get those readers.