Compete.Com… Good but not always accurate

December 3rd, 2008 by Laura Leave a reply »

Compete, Alexa and Quantcast are the big three sites in terms of people trying to get a feel for your traffic. They all have varying degrees of accuracy.

In October 2008, Compete said we got 6,215 unique visitors which, um, no? So off. Quantcast had us at about 33,000. If you estimate just US based traffic (which Compete.Com might be doing), we still had 18,400 or so according to Quantcast. Google Analytics had us getting 34,690 unique visitors and 39,708 visitors during October 2008. Google Analytics said that 21,913 of those visits were from Americans. Both Google and Quantcast’s numbers make sense. (And both pull directly from our site.) Compete.Com just way off.

Even Alexa in terms of Rank fares better and more accurate when measured against Quantcast. It is off by about 40,000 compared to the 100,000+ that Compete.Com is off.

Compete continues to be off in other areas. Compete.Com says that the top five phrases driving traffic to Fan History are:

1. cincoflex
2. may chang
3. 373/111
4. sleeping with the enemy draco hermione
5. naomi novik astolat

Er. No. Google Analytics says those searches gave us the following hit totals for October 2008:

1. cincoflex – 3 visits
2. may chang – 0 visits
3. 373/111 – 0 visits
4. sleeping with the enemy draco hermione – 0 visits
5. naomi novik astolat – 1 visit

Google Analytics tells me that the top five search phrases leading to visits for October 2008 actually were:

1. dbz wiki – 220 visits
2. sakura lemon – 189 visits
3. naruto fanfiction – 131 visits
4. adult fanfiction - 120 visits
5. cassandra claire – 114 visits

Compete could mean total searches pulling up Fan History? Maybe? Really, that could be what they say when they talk about keywords driving traffic to our site, searches that people do which pull us up? Probably not but let’s compare to what Google Webmaster Tools says are the top searches pulling us up:

# % Query Position
1 11% dbz wiki 5
2 10% fandom history 2
3 9% bandflesh 7
4 8% fan history 2
5 8% fanhistory 2

Nope. Nothing on the list that Compete has and Webmaster stats make much more sense there.

Just not impressed with Compete’s October numbers as I’m waiting to see them update our November numbers.

  • garygranneman reported 94% less unique traffic for than we actually had in September, 2009. Their response is to explain their methodology, which really helps nothing. Visit for more information.

  • compete and google analytics showing altogether different keywords (top keywords). But for me also, google analytics is the best and reliable. Because lot of time i have had compete giving me wrong data while doing competition analysis. Quantacast is also a good one at least we can say it is better than compete.

    By the way, i guess you are using compete as a free member. Might be they have some different set of data for paid ones :D

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