ProjectWonderful wonderfulness

February 5th, 2010 by Laura Leave a reply »

I feel like most of my recent posts have been bitter and angry.  (Which alas, my reaction to money problems and other people.)  I do have some rather cool news.  We’ve been using ProjectWonderful for a while.  We did bigger ads when we opted out of Amazon.com and got ToSed again from Google Ads.  They’ve made their advertising potentially more profitable for fansites.  How?  By geotargetting their ads.  Advertisers can buy ads for the US, Canada, Europe and everyone else.  That means instead of one potential income stream from one ad, you have four.  And advertisers win because they can better target their market.

It makes me happy.

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